Henry Ford, who launched the Model T in 1908, must be spinning in his grave.įord credited several people and organizations that have already failed at their jobs. Executive Chairman Bill Ford, the company’s de facto CEO, said it was Ford’s 21st-Century moment. It was launched on April 22 of last year.
#FORD LIGHTNING FOR SALE IN KY DRIVERS#
With a modest number of options, the price rises to over $65,000, which is hardly a level that most pickup drivers are likely to pay.įord has had enough time to get the Lightning out of its plants. The least expensive Lightning, known as the “Pro” has a base price of $55,974. The price of the Lightning has jumped, which happened suddenly and without warning. Production has been shut down for weeks because of battery problems. It is not clear why the Lightning is doing so poorly.
It is a sign of how far Ford has to go as it tries to get Lightning sales into the tens of thousands per month. However, Ford has only sold 3,600 in the first two months of 2023. That should give the Lightning a built-in advantage. It is the electric version of its F-150 pickup, the best-selling vehicle in America for over four decades. The Ford F-150 Lightning is supposed to be its EV flagship.
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